Rethinking Product Propaganda
How the newsletter will evolve over the coming months
Heeeyyy subscribers, the newsletter is baaaack! đ
This oneâs a quick update on why I took a break from writing and whatâs changing so it doesnât happen again!
Why the newsletter paused
At the start of the year, when I kicked off the newsletter, I felt like I was sharing a lot of interesting stuff. But over time, I wasnât loving the style, it turned into more of a âhow-toâ guide for different methods and ways of working.
This approach was great initially, it made it easy to find topics to write about. But I started noticing similar content all over the internet, so my newsletter wasnât adding as much value as I hoped. As a result, I wasnât enjoying creating it as much.
Now that Iâm back, I want to do things differently! Iâll be focusing on topics that matter to me personally and that I genuinely enjoy writing about.
The realization I made producing my podcast
Over the summer I started producing The Hotfix Podcast together with Christoph. As we began interviewing guests, I discovered that what I enjoyed most were the debates on hot topics. I realized I have some strong opinions on certain issues, and I love diving into a good argument!
This got me thinking about what sets me, my content, and my ideas apart. I realized that I'm pretty good at making bold, concrete points, some might even say controversial đ. But my newsletter had turned into long explanations of everyday topics, which started to feel dull to research and write.
What the newsletter will become
I want to double down on what I like: Making a controversial point and arguing for it.
When I hear other creators share bold or controversial points online, those are usually the moments I learn the most, they really get me thinking.
Thatâs exactly what I want this newsletter to become, a place where you might read things you donât agree with, but that get you thinking and maybe even rethinking your stance on a topic.
Cadence
Last but not least, timing. When I first started, I was posting a weekly newsletter. Now, the schedule will shift a bit: until the end of the year, Iâll be posting every two weeks. On the off weeks, starting next week, new podcast episodes will be released.
Next year, the podcast will likely move to a weekly schedule, and thatâs when the newsletter will probably go back to being weekly too!
Thanks for not unsubscribing in the last couple of months of silence and I hope you will enjoy the new format! â¤ď¸